The Game with Alex Hormozi

Reopening The Right Way | Ep 206

May 15, 2020
Navigating the post-COVID landscape, entrepreneurs must carefully strategize their reopening. Key discussions revolve around pricing services appropriately and aiming for optimal profit margins. Tough decisions may be necessary for boosting profitability, while innovative strategies can help scale operations effectively. With insights on financial planning and customer satisfaction, this guidance is essential for business owners looking to thrive in this new era.
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ADVICE

Price According to Service

  • Price services according to the service offered, not the old unlimited price.
  • If you can only accommodate 10 people per session, charge a premium reflecting the personalized service.
ADVICE

Read Gym Launch Secrets

  • Read section two of Gym Launch Secrets before reopening.
  • This is a great opportunity to fix past mistakes and optimize pricing and operations.
ADVICE

Maintain High Gross Margin

  • Aim for a minimum of 80% gross margin on services.
  • Every percentage point increase significantly impacts profitability.
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