Refactoring Podcast
How Vercel Works 🔍 — with Malte Ubl
Jun 28, 2024
Malte Ubl, CTO at Vercel, discusses Vercel's team dynamics, developer experience, and AI-enabled applications. Topics include engineering team strategies, development processes, bottlenecks, AI integration, and the role of AI in software development.
59:44
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Quick takeaways
- Vercel emphasizes empathy in product development, eliminating the need for extensive market research.
- Vercel blends engineering and product roles to create a modern product company culture.
Deep dives
Vercel's Team Dynamics and Structure
Vercel fosters a unique team structure where empathy for developers is ingrained as engineers build tools they use themselves, eliminating the need for extensive market research. The organization emphasizes using its products daily, promoting a deep understanding of user needs and impactful changes within the team.
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