

How Vercel Works 🔍 — with Malte Ubl
Jun 28, 2024
Malte Ubl, CTO at Vercel, discusses Vercel's team dynamics, developer experience, and AI-enabled applications. Topics include engineering team strategies, development processes, bottlenecks, AI integration, and the role of AI in software development.
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Internal Feedback Loop
- Vercel's engineering team possesses inherent empathy for developers' needs, stemming from their daily use of their own products.
- This internal feedback loop enables quicker iteration and anticipation of user desires, minimizing the need for extensive market research.
Feature Flag Integration
- Vercel leverages feature flags extensively, integrating them into their workflow from local development to production.
- This allows continuous deployment and testing in production, facilitating faster iteration cycles and easier collaboration.
Short-Lived Branches and Feature Flags
- Minimize long-lived branches to reduce pain associated with rebasing and context switching.
- Ship code to production frequently with feature flags to enable testing in production and faster feedback cycles.