LEADING BRANDS® — Wavebreak Podcast The Rise of Pickle Juice™
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.
In the episode, the following topics are discussed:
- Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
- Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.
- Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.
Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.
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