The war of narratives reflecting power tilts in the Middle East. Hamas’s unprecedented attack on Israel on 7 October, which is said to have killed an estimated 1,300 people, triggered a war in Gaza that has so far claimed more than 10,000 lives. A “Ground Zero” moment for Israel, “a golden opportunity” for Jihadists, a window for those opposing normalisation with Israel. We explore the narratives, and the driving forces behind them, to understand how this war could change the region.