Bill Shufelt, the Co-founder and CEO of Athletic Brewing Company, discusses the remarkable growth of his non-alcoholic beverage brand. He shares insights on the cultural shift towards sobriety and how customer feedback shapes this movement. Bill highlights the rising popularity of non-alcoholic beers, especially among younger audiences, and emphasizes the importance of mission-driven growth in a competitive market. Tune in for a deep dive into transforming public perceptions of alcohol and the future of beverage choices!
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question_answer ANECDOTE
Fundraising Challenges
Bill Schufelt faced hundreds of rejections while fundraising for Athletic Brewing.
He persevered due to his belief in his product and its potential to bring joy.
insights INSIGHT
Customer Demand
Early customer interactions revealed a strong demand for non-alcoholic options.
Many expressed gratitude for Athletic Brewing, highlighting a gap in the market.
insights INSIGHT
Shifting Attitudes
Societal views on sobriety have evolved, making moderation more acceptable.
Younger generations now have more choices and less stigma around non-alcoholic drinks.
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Welcome back to part two of our conversation with Bill Shufelt, the co-founder and CEO of Athletic Brewing Company. Last time, we unpacked Bill’s personal journey and how it inspired the creation of Athletic Brewing. Today, we’re taking a closer look at the big picture—what it’s like to scale a company in a competitive market, the trends driving the explosive growth of non-alcoholic beverages, and Athletic’s plans for the future. This is where the vision meets the hustle—let’s get into it.
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Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.
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