TED Talks Daily How a strong creative industry helps economies thrive | Mehret Mandefro
Jan 19, 2021
Mehret Mandefro is a filmmaker and ardent advocate for the arts, focusing on their vital role in economic and democratic growth in Ethiopia. She passionately discusses how the creative industry can transform economies, emphasizing the often-overlooked impact of arts on societal development. With insights from her journey from medicine to filmmaking, she illustrates how storytelling nurtures talent and fosters community. Mehret also highlights the importance of government support in enhancing creative sectors to achieve economic stability and democratic progress.
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Ghana TV Training
- Mehret Mandefro, a doctor-turned-filmmaker, joined Ghana TV in Ethiopia to produce Amharic content.
- She trained a young team on the job, creating successful shows like "Inheritance" and "Yenya".
Creative Industries and Growth
- Governments often overlook the creative sector for economic growth.
- Mandefro argues that industries like film, theater, and design can drive both economic and democratic growth.
Film as a Training Tool
- Mandefro used the film "Sweetness in the Belly" as a training opportunity for her TV crews.
- The Ethiopian government supported the project, recognizing film's potential for economic growth and tourism.