Business Brain – The Entrepreneurs’ Podcast
Building a Local Newsletter Business
Feb 14, 2024
Ryan Sneddon shares his success story with the Naptown Scoop, a local newsletter in Annapolis, Maryland. He discusses growing his subscriber base and generating revenue through sponsored ads. The podcast also covers demographically-targeted stories, creating an unfair advantage, and challenges of managing a local business remotely.
22:20
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Quick takeaways
- Importance of demographically-targeted stories for local newsletters.
- Value of exclusivity, scarcity, and revenue generation through sponsored ads for newsletter growth.
Deep dives
Creation of the Nap Town Scoop
Ryan Stedden shares his successful concept of the Nap Town Scoop, a local newsletter for Annapolis, Maryland. The newsletter provides updates on local events, new restaurants, city council decisions, and more, resembling a hyper-local lifestyle newspaper. Stedden emphasizes the importance of being informative rather than sensational and describes his newsletter strategy, focusing on substantial local news.
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