The Skift Travel Podcast

The Brand That Set The Standard for Lifestyle Hotels

May 8, 2025

Amar Lalvani, the Executive Vice President and Creative Director of Lifestyle at Hyatt, previously led Standard International. He dives into the evolution of lifestyle hotels, sharing how The Standard brand has set the bar high in the hospitality space. Amar discusses modern consumer expectations, emphasizing the necessity of integrating unique food and beverage experiences. He highlights growth opportunities in Southeast Asia and underscores the increasing demand for wellness options amidst the ever-changing travel landscape.

39:22

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Amar Lalvani

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Episode notes

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Quick takeaways

The Standard brand has redefined lifestyle hotels by integrating character, culture, and innovative dining experiences to meet modern guest expectations.

Emerging trends indicate a significant shift towards wellness and community-focused experiences within hospitality, driven by the evolving preferences of younger travelers.

Deep dives

The Evolution of Lifestyle Hotels

Lifestyle hotels represent a unique blend of design and experience within hospitality, offering a sense of place that goes beyond traditional hotel stays. The Standard brand, which began with its first property in Hollywood, has become a benchmark for this concept, especially with its flagship location in New York City's Meatpacking District. Over the years, the Standard hotels have taken neglected real estate and infused it with character, culture, and innovative Food & Beverage offerings, setting a new standard in the industry. This focus on vibrant atmosphere and integrated guest experiences has helped them thrive and expand globally, with Hyatt acquiring Standard International to support further growth.

Intro

2min

The Evolution of Lifestyle Hotels

16min

Navigating Southeast Asia: Hotel Expansion Insights

7min

Exploring Wellness in Hospitality: Tradition Meets Technology

4min

AI Innovations in Hospitality

7min

The Future of Hotel Loyalty Programs

2min

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko talk lifestyle hotels with Amar Lalvani, Executive Vice President, President & Creative Director, Lifestyle at Hyatt. They explore the evolution of The Standard brand following Lalvani's acquisition of it in 2013, its unique offerings, and how it has set the benchmark for lifestyle hotels. Lalvani shares insights on modern consumer expectations, the integration of food and beverage in hotel experiences, and the future of hospitality, particularly in Southeast Asia.

Read more in-depth coverage of hotels at Skift's hotel hub.

Takeaways

The Standard is considered the king of lifestyle hotels.
Lifestyle hotels focus on creating unique experiences for guests.
Amar Lalvani emphasizes the importance of F&B integration in hotels.
Consumer expectations have evolved significantly over the years.
Modern lifestyle hotels must differentiate themselves in a crowded market.
The Manor represents a new type of lifestyle hospitality.
Guests often don't know what they want until they experience it.
Southeast Asia presents unique opportunities for hotel expansion.
The principles of hospitality remain constant despite changing trends.
Wellness and non-alcoholic options are becoming increasingly important. Bangkok is a key international hub for tourism.
The Standard brand has expanded globally with flagship properties.
Travel has become an essential need for people post-COVID.
The next generation travels more than previous generations.
Wellness is increasingly important in hospitality.
AI technology is revolutionizing the hotel industry.
Loyalty programs are crucial for hotel success.
Understanding guest preferences enhances loyalty.
Political and economic challenges can create opportunities.
The hospitality industry must adapt to changing consumer behaviors.