047. How To Be An Everyday Protector, Building A #1 Tactical Brand, & How To Succeed In The Executive Protection Industry - Byron Rodgers

If you're not becoming everyday, you're never going to become that person.
  - Byron Rodgers

On this week's episode I have none other than Byron Rodgers, Protector by Nature & by Trade. Byron is the host of two major podcasts: The Executive Protection Lifestyle Podcast and Protector Nation. Byron has the premiere Executive Protection Consulting Agency as well and is the author of Finding Meaning After The Military.

Byron is known for being a tactical guru and understands how to make regular civilians and everyday 'Joe's' into safer human beings. Of course, we talked about that, but I really wanted to learn how he built such a mega brand. Byron's success is no accident. Byron is an avid learner and growth-oriented individual and he explains the steps of how he got there.

Byron and I discuss one of his latest projects, which is his Protector Symposium, where he's gathered some of the best self-defense experts in the industry, and put them all in the same room. Byron launched this project during the pandemic in California! Nonetheless, facing all odds, it was hugely successful.

This is an amazing episode because not only will you learn how to be safer individual, but you'll walk way falling in love with Byron's passion and mission to help change the world in a positive way.

To learn more about Byron, head over to www.byronrodgersmotivation.com or www.byronrodgers.com

For the show notes, resources and other links, head over to www.joelevancoaching.com

Also, I'm looking for 3 "ALPHA" males that want to lose weight in the next 60 days. To learn more, DM me "ALPHA" @joelevancoaching or email me info@joelevancoaching.com

Timeline
3:38 - How Byron built such a mega brand
11:00 - How to create something from nothing & why investing in yourself is so important
15:30 - Why Byron wrote the book “Finding Meaning After The Military”
21:07 - Why Byron is the Protector of Nature and by Trade
27:00 - Are people becoming more aloof and less safe in a world more dangerous?
33:35 - What’s one thing someone could do right now to be safer?
35:14 - Why most executive protection agents are not profitable
36:50 - The Protector Symposium, Byron’s latest project
42:10 - Why Byron posts a lot about natural health, mindset, and things “off brand”
46:30 - The Protector Games: a project Byron hasn’t even announced