Ecommerce Conversations Simple Modern CEO on Competitive Markets
Jan 12, 2024
Mike Beckham, Co-founder of Simple Modern, shares his ecommerce journey, addressing Amazon, digital-first merchandising, and physical-store sales. He talks about the benefits of competitive markets and the importance of capturing a small percentage of those markets. The podcast also discusses the challenges of entrepreneurship, the advantages of digital and agility, strategies for protecting channels in competitive markets, scaling a business, and investing in machines.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Building Companies and Amazon as a Primary Channel
03:36 • 15min
Advantages of Digital and Operational Challenges for an Agile Brand
18:34 • 2min
Strategies for Protecting Channels and Reducing Channel Conflict
20:38 • 8min
Scaling a Business and the Benefits of Domestic Manufacturing
28:43 • 4min
Investing in Machines and Being Agile in a Competitive Market
33:02 • 2min