Mike Beckham sees the benefits of competitive markets. Simple Modern, a company he co-founded in 2015, sells insulated drinkware, competing against Yeti and other large providers. He says markets are competitive because many consumers value those products.
"Capturing a small percentage of a competitive market can make you insanely successful," he stated.
Beckham shares his ecommerce journey in this episode, addressing Amazon, digital-first merchandising, physical-store sales, and more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qBV
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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