The following is a conversation between Dr. Marcus Collins, Chief Strategy Officer at Wieden+Kennedy New York & author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and Denver Frederick, the Host of The Business of Giving.
My next guest argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
He is Dr. Marcus Collins, an award-winning marketer and cultural translator, with one foot in the world of practice, serving as the Chief Strategy Officer of Wieden+Kennedy New York, and one foot in the world of academia as a marketing professor at the Ross School of Business at the University of Michigan.
The Business of Giving