Manage Smarter 216: David Saltzman: StoryBrand Selling
David Saltzman is the Principal at The Saltzman Group and a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers.
In this podcast for managers, Audrey, Lee and David discuss:
-The StoryBrand Process
-Why are some stories memorable and spur action while others are ineffective
-What are some of the pitfalls of the storytelling approach to watch for?
-Why you should Always be Yoda and never be Luke Skywalker
-The role of emotion in corporate sales
"The number one mistake managers make is making themselves the hero of the client’s story.”– David Saltzman
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.
Connect with David Saltzman
www.thesaltzmangroup.com
https://www.facebook.com/The-Saltzman-Group-531501043566761
https://www.linkedin.com/company/the-saltzman-group/
Connect with Manage Smarter Hosts
· Website: ManageSmarter.com
· LinkedIn: Audrey Strong
· LinkedIn: C. Lee Smith
Connect with SalesFuel
· Website: http://salesfuel.com/
· Twitter: @SalesFuel
· Facebook: https://www.facebook.com/salesfuel/
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