Oscar Rundqvist, CEO & Co-Founder of eComID: $3 Million Raised to Build the Future of Return Reductions

Addressing a Pandemic-Driven Problem: Oscar identified a massive increase in product returns during the pandemic, which highlighted the need for proactive solutions in e-commerce.

Pre-Purchase Return Reduction: eComID focuses on reducing returns before they happen, using strategies like green nudging and personalized recommendations to encourage responsible shopping behavior.

Environmental and Financial Impact: Oscar emphasized that online returns are a significant environmental issue, with a staggering $800 billion in returns in the U.S. alone, creating both financial and ecological challenges for brands.

Creating Incentives for Responsible Shopping: By adjusting return policies based on customer behavior, eComID motivates shoppers to minimize returns, rewarding those who make responsible purchasing decisions.

Targeting High-Return Segments: eComID is prioritizing fashion e-commerce, where return rates can exceed 50%, making it a critical area for improvement and innovation.

Global, Yet Locally Adapted: Although based in Sweden, eComID operates globally, adapting its approach to different markets, especially in terms of sustainability messaging.