Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Oscar Rundqvist, CEO & Co-Founder of eComID, a return reductions platform that's raised over $3 Million in funding.

Here are the most interesting points from our conversation:

• Addressing a Pandemic-Driven Problem: Oscar identified a massive increase in product returns during the pandemic, which highlighted the need for proactive solutions in e-commerce.
• Pre-Purchase Return Reduction: eComID focuses on reducing returns before they happen, using strategies like green nudging and personalized recommendations to encourage responsible shopping behavior.
• Environmental and Financial Impact: Oscar emphasized that online returns are a significant environmental issue, with a staggering $800 billion in returns in the U.S. alone, creating both financial and ecological challenges for brands.
• Creating Incentives for Responsible Shopping: By adjusting return policies based on customer behavior, eComID motivates shoppers to minimize returns, rewarding those who make responsible purchasing decisions.
• Targeting High-Return Segments: eComID is prioritizing fashion e-commerce, where return rates can exceed 50%, making it a critical area for improvement and innovation.
• Global, Yet Locally Adapted: Although based in Sweden, eComID operates globally, adapting its approach to different markets, especially in terms of sustainability messaging.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co