Marketing School - Digital Marketing and Online Marketing Tips

#6: Why is Personal Branding Important?

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Aug 4, 2016

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INSIGHT

Personal Branding Importance

People connect more with individuals than corporate brands.
Personal branding is therefore crucial for marketers.

ADVICE

Building Social Media Presence

Build your social media presence on various platforms.
Accept friend requests and cross-promote your profiles.

ADVICE

Cross-Promotion and Twitter Tools

Cross-promote your social media profiles to expand your reach.
Use Twitter tools to automate following and unfollowing to grow your audience.

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In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy.

Time Stamped Show Notes:

00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.”
01:30 – Gary Vaynerchuk
1:50 – “You can control what you want to do with your audience.”
2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers.
- 02:55 – Cross-promote on different platforms
- 03:20 – Twitter tools
- 03:30 – Following tools
04:10 – The growth of Eric’s business and brand
05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book
- 06:00 – Blogging
06:15 -- How to reach out to be a guest poster on a blog
07:00 – Creating networks and relationships
08:00 – Finding opportunities as a writer
08:40 -- “You just have to start somewhere.”
09:10 – “People will reach out to you.”
09:50 – These are long-term goals.
10:10 – Associating yourself with famous/popular people in your field
11:40 – Subscribe to this podcast on iTunes!

3 Key Points:

Your personal brand is more valuable than your corporate brand.
Start building your personal brand by networking and blogging.
Associate yourself with people who are successful in your field and who will make you known.

Resources Mentioned:

Social networking sites like Twitter, Facebook, Instagram and Snapchat.

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