The Bulletproof Entrepreneur Show Why I DON'T use Skool
Feb 8, 2024
In this discussion, the host dives into the reasons for not using Skool and explores alternative platforms like Circle, highlighting its user-friendly features and mobile app. He critiques the hype around new tools and emphasizes the importance of meeting actual needs over trends. The conversation also touches on the contrasts between different platforms and the necessity of focusing on marketing fundamentals. Ultimately, Circle is praised for fitting their criteria, with the host open to future adjustments.
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Skool's Marketing-Driven Rise
- John explains Skool is a community/course platform built by Sam Ovens with heavy marketer-driven features.
- He notes widespread excitement after Alex Hormozi invested and marketers pushed adoption.
Gamification Fuels The Hype
- John highlights Skool's gamification and affiliate mechanics as brilliant marketing that drives engagement.
- He warns that many creators promoting Skool are paid affiliates and that shapes the hype.
Why They Left Teachable
- John details his company's messy previous setup across Teachable, Facebook groups, and Intercom for courses and a knowledge base.
- He describes outgrowing Teachable and searching multiple platforms before choosing Circle.