The Colin and Samir Show Yes Theory: The Business of Saying "No" with Thomas Brag and Ammar Kandil
Apr 18, 2022
In this engaging discussion, Thomas Brag and Ammar Kandil, co-founders of Yes Theory, delve into their philosophy of seeking discomfort for personal growth. They recount the bold decision to turn down a $1.2 million deal from a streaming platform in favor of community funding through NFTs. The duo illustrates the importance of saying 'no' to prioritize meaningful connections and creative integrity. They also share insights on navigating fear in content creation and the power of vulnerability in fostering authentic relationships within their creative journeys.
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Shared Values and Alignment
- Shared values and a common vision are crucial for long-term business partnerships.
- Regularly check in to ensure alignment as individual growth and evolving interests can create discrepancies.
Premature Diversification
- In 2017, Yes Theory diversified too early, impacting content quality.
- They refocused on videos and experienced significant growth, but became hesitant to diversify again.
Mauritania Train Adventure
- Thomas Brag's hitchhiking adventure on a Mauritanian cargo train stands out as a memorable, uncomfortable experience.
- The trip provided both extreme adventure and cultural immersion, resulting in a successful video.