Yes Theory: The Business of Saying "No" with Thomas Brag and Ammar Kandil

In this engaging discussion, Thomas Brag and Ammar Kandil, co-founders of Yes Theory, delve into their philosophy of seeking discomfort for personal growth. They recount the bold decision to turn down a $1.2 million deal from a streaming platform in favor of community funding through NFTs. The duo illustrates the importance of saying 'no' to prioritize meaningful connections and creative integrity. They also share insights on navigating fear in content creation and the power of vulnerability in fostering authentic relationships within their creative journeys.