Cold Call

How Lanco Medical Group Fosters Workforce Happiness to Motivate Employees and Grow Fast

19 snips
Mar 18, 2025
In a lively discussion, HBS Professor Susanna Gallani shares insights on how Lanco Medical Group, a rapidly growing pharmaceutical distributor, is redefining workforce happiness. She reveals the significant gaps in employee motivation perceptions between leadership and staff. With ambitious expansion goals, Lanco creates tailored incentives based on demographic data, recognizing that a one-size-fits-all approach won't cut it. The conversation also emphasizes the crucial link between employee satisfaction and productivity, driving home the importance of a positive organizational culture.
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INSIGHT

Power of Workforce Happiness

  • Happy workers are healthier, more productive, and solve problems better.
  • This leads to lower absenteeism, higher retention, and better financial results.
ANECDOTE

Real-World Inspiration for Case

  • Lisbeth Hermida showed Professor Gallani her organization's efforts to tailor employee incentives.
  • This real-world example inspired the Lanco Medical Group case.
INSIGHT

Lanco's Business and Growth

  • Lanco is a pharmaceutical intermediary expanding rapidly in Latin America.
  • They serve government and private channels and are developing their own generic medicines.
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