The LinkedIn™ Branding Show
What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?
May 8, 2025
The discussion dives into the rise and fall of LinkedIn Audio Events, highlighting their origins and the shift towards video content. The speakers express concerns about maintaining audio interactions and the challenges faced by participants in adapting to new formats. They ponder how to keep engaging audiences amidst changes and invite listener feedback on audio's future role in the LinkedIn landscape. It's a lively exploration of navigating community dynamics in the face of evolving content strategies!
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Quick takeaways
- The retirement of LinkedIn Audio Events has shifted user engagement dynamics, limiting spontaneous interactions while raising concerns about audience connection.
- Despite the change towards a video-centric strategy, there remains potential for audio on LinkedIn if users adapt and provide feedback.
Deep dives
The Evolution of LinkedIn Audio Events
LinkedIn audio events were introduced as a way for users to engage in intimate conversations without the pressure of being on camera, similar to experiences had on platforms like Clubhouse. Initially, these events allowed for spontaneous participation, making it easy for users to connect while multitasking in their daily lives. However, recent changes have shifted the format, leaving many users feeling that the experience is diminished, as interactive features from the original format have been removed. The transition to a system resembling LinkedIn Live events has raised concerns about audience engagement and the overall atmosphere of the audio events.
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