Masters of Scale The Honest Company’s Jessica Alba: Make your customer the star
Oct 12, 2021
Jessica Alba, founder of The Honest Company and a celebrated actress, discusses her journey of creating eco-friendly products that prioritize customer needs. She highlights her mantra, 'IRL' (In Real Life), emphasizing genuine understanding of customer experiences. Alba shares how her personal challenges shaped her advocacy for safe products and representation in media. She also explores the innovative subscription model of her company, designed to simplify parenting, and stresses the importance of trust and transparency in business partnerships.
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Real Magic
- Derek DelGaudio's show, "In and Of Itself," used a surreal set to connect with the audience.
- This emphasizes the importance of real-life experiences in creating wonder.
IRL Focus
- Understanding real-life customer experiences is key to product success.
- The virtual world shouldn't eclipse the real world (IRL).
IRL Question
- Focus on the "IRL" (in real life) needs of customers.
- Ask your team: "What's the IRL version of this?"