El Segundo Podcast Craig Jones, Adele Fornarino, CJI VS ADCC, Womens pay, Kamala Harris
Sep 18, 2024
Adele Fornarino, an ADCC double gold medalist and prominent figure in women's jiu-jitsu, joins Craig Jones to discuss the evolving landscape of female athletes in the sport. They tackle crucial topics such as the growth and recognition of women's grappling, the intricacies of competition pay disparities, and the impact of social media on athlete fame. Adele shares humorous insights about life after victories, while also highlighting the need for equitable structures in jiu-jitsu and the barriers female competitors face in achieving recognition.
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Traveling with ADCC Belt
- Adele Fornarino walked through airport security carrying her ADCC absolute championship belt and faced many questions about it.
- She explained Jiu Jitsu as "just crawling on each other" to confused security officers.
Social Media Boosts Income
- Social media grows an athlete's leverage to negotiate better deals and sponsorships.
- More followers and engagement directly increase pay and fight show offers.
Leverage Success to Raise Prices
- Charge more for sponsorship if they initially declined but want to join after success.
- Use proven success to increase leverage and pricing for future events.