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Barron's Advisor

Vanguard's Maria Quinn: An 'Amazing' Opportunity Is Here for Advisors

Nov 19, 2024
Maria Quinn, a Senior Advice Strategist at Vanguard's Investment Advisory Research Center, shares her insights on navigating the $84 trillion wealth transfer. She emphasizes the need for financial advisors to adapt their strategies to attract next-gen clients, especially women. The discussion highlights the profound impact of empathy and authentic communication in building trust during market volatility. Quinn also explores how technology can enhance connections with younger generations, making financial discussions more relevant and engaging as demographics shift.
30:03

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Quick takeaways

  • Advisors can significantly enhance client outcomes by providing behavioral coaching, especially during market volatility to prevent poor investment decisions.
  • The anticipated $84 trillion wealth transfer presents a unique opportunity for advisors to engage with next-gen clients and strengthen familial relationships.

Deep dives

Quantifying the Value of Financial Advice

The conversation highlights the challenges and importance of quantifying the value of financial advice. Vanguard's research reveals that clients who work with financial advisors see a quantifiable benefit estimated at around 3% annually. This figure is largely driven by behavioral coaching, which can substantially influence clients' investment decisions during market volatility. Such coaching is often most valuable during crisis moments, where timely advisor interventions can prevent clients from making detrimental choices, thereby underscoring the advisor's role in enhancing client outcomes.

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