In this book, Elizabeth Dunn and Michael Norton explain how money can buy happiness if spent according to five core principles. These principles include buying experiences over material goods, making purchases a treat, buying time, paying now and consuming later, and investing in others. The authors draw on cutting-edge research in behavioral science to show how these principles can be applied by individuals and companies to create happier employees and customers. They also highlight how companies like Google, Pepsi, and Charmin have implemented these ideas successfully.
I find that people are far more clear on what keeps them from having what they want, than being clear on what they actually want. The job, the kids, the money, the chores, the upbringing, the government, the economy, the devil, and an infinite list of culprits are to blame for keeping people down. For stealing their dreams. For keeping them from what they want. However I find that if you ask the question, “OK, imagine you have 10 million in the bank. You have everyone’s support in your life. Now, what would you do? What would you do with your days?” Most people are very unclear. Which to me belies that many people actually want the grind and the responsibilities because without them, they don’t know themselves and they have little idea what they would do to occupy their time. The grind might as well be the purpose if we have no other clear purpose.
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