F055 What do pink socks have to do with digital health? (Nick Adkins)

If you go to digital health conferences, you might have noticed people wearing pink socks. Or a guy with a long beard and a kilt caught your eye. That was Nick Adkins - the Co-Founder of Pinksocks Life, a nonprofit organization focused on promoting authentic human connection around the world. Pinksocks was founded five years after Nick attended Burning man in 2010. For those who don’t know it - Burning man is a special community, which gathers once a year in the Black Rock desert in Nevada. Where there is nothing most of time in the year, 70.000 people come each August to enjoy life according to ten principles - radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, participation, immediacy, and leave no trace. Many people that have been at Burning man say, it transformed them. They consequently take some of the lessons with them to the real-default world, Nick being one of them. Nick talks about the background behind the kilt, impact Pink Socks have had so far and the general encouragement to everyone to fear people less, and see the good in them. If you’re interested in seeing pink socks energy in action, go to Twitter and search for #pinksocks.    Website: https://pinksocks.life/about-us/