Negotiate Anything

The Secret to Winning People Over — Without Manipulation

7 snips
Nov 28, 2025
In this engaging discussion, Shaquille Alexander, a CPA and city treasurer from Whitehall, Ohio, shares his journey from adversity to public service. He emphasizes the power of authentic storytelling in connecting with voters, illustrating how his upbringing shapes his campaign. Shaquille also discusses the importance of translating financial concepts into relatable terms and maintaining integrity in fundraising. His insights on building genuine relationships inspire trust and motivate volunteers, proving that authenticity can be a potent persuasive tool.
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ANECDOTE

Homegrown Commitment

  • Shaquille Alexander shares how Whitehall raised him after he left home at 16 and bounced between relatives and coaches for six years.
  • He returned after college choices and deliberately came back to serve the community that supported him.
INSIGHT

Stories Make Numbers Relatable

  • Storytelling translates technical roles into relatable values for voters who don't love numbers.
  • Shaquille uses narrative to show character and connect financial stewardship to community trust.
ADVICE

Explain Finances At A High Level

  • Explain fiscal responsibilities at a high level and avoid diving into technical details that lose listeners.
  • Emphasize stewardship language like "it's our money" to build trust without overwhelming people with numbers.
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