Ultra endurance athlete James Lawrence aka the "Iron Cowboy," has truly escaped the limits of human performance and endurance, both physically and mentally.
He has broken multiple Guinness World Records and achieved what was once believed to be impossible by completing 100 triathlons in 100 days with "Conquer 100" to raise $250,000 for charity.
The incredible feat required strength, community, family support, and escaping his limits. Check out the Iron Cowboy's fascinating interview with our host Matthew Januszek.
Learn more about James Lawrence: https://www.ironcowboy.com/
Escape Your Limits & LIFTS