Speaking as a Marketing Tactic vs. Keynote Career: What Every Entrepreneur Needs to Know

If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start—this episode is for you. 

In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker. (Spoiler alert: The goals, audience, and content are totally different.)

Whether your aim is to drive sales, build credibility, or eventually get paid thousands per talk, Katrina shares the exact steps to get started, from podcast guesting to securing your first stage, and how to know when it's time to start charging.

You’ll learn:

• The 3 key differences between marketing-based speaking and professional keynote careers
• Why podcasting is the best launchpad for new speakers
• The exact moment Katrina knew it was time to start charging for speaking
• How to ensure your talk aligns with your personal brand for maximum ROI
• Why media features + speaking go hand-in-hand in building authority
• Real client results (like landing a paid speaking gig + media coverage!)

Plus, Katrina shares all the juicy details about how the Fame-Ready Entrepreneur Program supports you with weekly coaching, insider PR and speaking opportunities, and live access to event organizers and industry experts. Click here to grab all of the details: https://knockoutdirective.myflodesk.com/group-coaching