The Game with Alex Hormozi

The ONLY Marketing Number that matters | Ep 176

10 snips
Feb 3, 2020
Discover why cost per acquisition is the ultimate marketing metric! Alex breaks down how measuring this metric alongside lifetime value can transform your strategies. He emphasizes the importance of lead quality and shares insights on improving it by using pre-opt-in information. Learn how to analyze marketing campaign success based on actual sales rather than superficial lead generation. This episode is packed with valuable lessons for anyone looking to enhance their customer acquisition approach!
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ADVICE

Prioritize Cost Per Acquisition

  • Focus on cost per acquisition, not just cost per lead.
  • Consider upfront cash value and lifetime value as secondary metrics.
INSIGHT

Marketing Funnel Accuracy

  • Measuring further up the marketing funnel gives less accurate results.
  • Cost per acquisition, upfront cash value, and lifetime value are key.
ADVICE

Lifetime Value Ratio

  • Aim for a 3:1 or higher lifetime value to cost of acquisition ratio.
  • Base this ratio on gross margin, not total revenue.
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