The Marketing Millennials Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369
Nov 26, 2025
Ari Murray speaks with Stefani O'Sullivan, a growth expert with a rich background at brands like STAUD and Savage X Fenty. They dive into the contrasting worlds of product-led and performance-led growth strategies. Stefani reveals how product intuition and customer feedback shape long-term success. She discusses the importance of blending marketing with product insights and when to use new media channels. Listeners gain valuable insights on maintaining messaging consistency while respecting contextual differences in their campaigns.
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Product Versus Performance Tradeoffs
- Product-led brands build deeper equity, loyalty, and organic demand over time.
- Marketing-led brands scale faster but risk churn without strong product resonance.
Blend Product Intuition With Performance
- Blend strong product intuition with a profitable performance marketing flywheel.
- Let product guide differentiation and use paid media to amplify and sell at scale.
Make Growth A Strategic Partner
- Involve growth leaders as strategic partners across new channels, markets, and product launches.
- Give growth teams a seat at decisions so they can advise on market fit and revenue impact.