I've run Cohort-Based AND Evergreen Courses. Here's what's BEST.

Dec 18, 2023

This podcast compares the pros and cons of cohort-based and evergreen courses. They discuss the benefits of personal connections and flexibility in cohort-based courses, as well as the advantages of evergreen courses such as lifestyle flexibility. They also debate the effectiveness and value of both course formats, including the potential income and impact. The podcast explores the benefits of joining a creator network and addresses the argument of low completion rates in evergreen courses. Overall, it provides insights for creators to decide which course format is best for them and their audience.

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Introduction

00:00 • 2min

Cohort-based Courses vs Evergreen Courses

01:32 • 10min

The Value and Effectiveness of Cohort-Based Courses

11:09 • 2min

Benefits of Joining a Creator Network and Debating the Time-Freedom Goal of Cohort-Based Courses

13:30 • 2min

Advantages and Impact of Evergreen Courses

15:43 • 5min

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Today we’re talking about the pros and cons of cohort-based vs. evergreen courses.

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First of all, what’s the difference?

Well, a cohort-based course (often called a CBC) is usually a fixed period of time, 4 weeks, 6 weeks, 90 days - and you go through the program with a cohort of your peers. They’re taught a few times a year, I just finished up Cohort #10 of my Brand Deal Wizard program for example.

However with evergreen (sometimes called on-demand) courses, students can enroll at any time. Typically you can binge all the course content like a Netflix show in as much or as little time as you want.

And over the last year, I have experimented with converting my live cohort into an evergreen program.

And boy oh boy, do I wish I could reach back in time to Justin from 12 months ago, place my hand on his shoulder and tell him the pros and cons of cohort-based vs evergreen courses.

So by the end of this episode, you’ll know:

1. Whether a cohort-based or evergreen course is best for you and (more importantly) your audience/customer?
2. How much potential money you can make on each format
3. Who is a better Creator Debater: Justin from 12 months ago or Justin from today?

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