The Wall Street Skinny 169. Spin-Offs, Reverse M&A, and Wellness: The Logic of Recent Consumer M&A Deals (Fererro Buying Kellogg and Kraft Heinz Breakup)
This week on The Skinny On, Kristen and Jen power through illness, time zone chaos, and toddler wrangling to bring you a jam-packed episode to break down two major consumer deals: Ferrero’s $3.1B offer for Kellogg and the possible Heinz Kraft breakup. They explain why these legacy food brand split up, the logic behind reverse mergers and spin offs, and how wellness trends are shaping the M&A landscape.
They also revisit the Kraft-Heinz saga—from Kraft’s origins as a Philip Morris spinoff to its Cadbury takeover, spin off breaking into Kraft and Mondelez and eventual reverse merger with Heinz, backed by 3G Capital and Warren Buffett. It’s a rare example of a mega-deal gone wrong, and Jen and Kristen unpack how the deal was structured, why it disappointed, and what Buffett’s $12B investment ($4Bn of common and $8Bn of preferred equity) really meant. With Kraft-Heinz now considering a breakup to "unlock shareholder value," they examine the long arc of strategic separation as a financial tool—and its implications for investors.
Finally, the duo pivots to Wall Street career trends, sharing firsthand stories of how trading desks once ruled the world, how quant roles are often misunderstood, and why sales & trading may be poised for a comeback. They reflect on the brutal pace of recruiting cycles, the importance of self-awareness in navigating early career decisions, and how the sexiest seat on the Street can change overnight. Oh—and Elon Musk’s Grok is back in the news with a $200B valuation. Buckle up, this one covers it all.
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