What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space.

We cover things like:

Broad, A+ Audiences, Interests, & Lookalikes
Campaign Structures We See Working Well (+The #1 Most Used)
Is Retargeting Still Valuable?
Budget Scheduling (New Feature + Our Test Results)
CPM Trends Since 2019
Scaling %s (How FAST Can You Scale When Adjusting Budgets?)

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TEA 112: The State Of Facebook Advertising 2024