TCC Podcast #71: Writing Hypnotic Copy with Jesse Gernigin

Copywriter and hypnotist Jesse Gernigin joins The Copywriter Club Podcast to talk with Kira and Rob about his freelance business, creating an online summit, and how knowing how to hypnotize people helps him know how to attract customers and sell more products. In this interview, we talk about: •  how Jesse went from magician to hypnotist to copywriter •  what it takes to bee a hypnotist •  the #1 thing he did that made him a successful hypnotist •  what he sent potential clients when he was cold contacting •  how often he succeeded (and failed) when he was cold emailing and how he increased his chances of success •  how Jesse works with clients to get them what they need (not just what they want) •  what he did on Upwork to succeed •  acting as a strategist in addition to working as a copywriter •  what it takes to assemble an online summit and what has surprised him the most from putting on a summit And while talking about his summit, Jesse let us in on the tools he used to get his summit online and we asked him about the two best speakers he included in his summit. Finally Jesse told us what he thinks will happen to copywriting in the future. To get this one... click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Sponsor: The Copywriter Club In Real Life Geoff Ronning The Ultimate Sales Letter by Dan Kennedy Vander Meide Ramit Sethi Chase Jarvis Paige Poutiainen Danny Marguiles Joanna Wiebe Thrive Architect Rainmaker Wordpress ConvertKit Teachable Vimeo Natalie McGuire Lianna Patch Hillary Weiss Entrepreneur on Fire Live Gold Rich Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Rob: What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 71 as we chat with copywriter, marketing consultant, and hypnotist Jesse Gernigin about trading his magic act for high paying copywriting gigs, how he finds and lands freelance clients, what goes on behind the scenes of an online summit, and how hypnotism helps him become a better copywriter! Kira: Welcome, Jesse! Jesse: Thank you guys so much for having me! It’s great to be here. Rob: It’s great to have you. Jesse: Yeah, it’s cool to talk with you guys on this end after having you both on my summit, so this is great! Kira: Yeah! So we’re going to talk about your summit in a bit; you’re a first hypnotist on the show! Jesse: Okay! Yeah. Rob: Yeah, we’re waiting for you to say something like “look into my eyes”—follow the watch... Kira: (laughs) Jesse: (laughs) Kira: I’m actually a little nervous now! I feel like you might hypnotize us and make us say something ridiculous. I don’t know. Jesse: No, no, no. (laughs) Kira: All right, Jesse, a good place to start is just with your story. You know, who are you? How did you get into copywriting? Especially with the magic background? Tell us a little more about your story. Jesse: Oh, this is funny. So we’re going to go back to the days of copywriting books—Dan Kennedy’s, I think 1993 book—The Ultimate Sales Letter. So, I graduated college in 2007, so I came out right at the heart of the recession, and nobody was hiring for anything I had a degree in. And I’d been a magician and a hypnotist, and I’d work, you know, shows and make five or six thousand dollars a year just doing it on the side. And my buddy told me, you should just do this full time until a job opens up! So I went out, found an agent, and I was a really great performer. I don’t like to toot my own horn, because I wasn’t necessarily more talented than anybody else,