Across the Pond: How to grow your Insight Agency Across the Pond Episode 10: Quick fire audience Q&A
Apr 10, 2025
The hosts tackle audience questions, offering insights on budget-friendly marketing for independent consultants. They discuss setting meaningful sales goals and the power of personal LinkedIn networking. Listeners learn techniques to create engaging content that doesn't come off as 'salesy.' The importance of maintaining client relationships post-project is highlighted, along with strategies for small agencies to stand out against larger competitors. It's packed with actionable advice for anyone looking to grow their insight agency!
AI Snips
Chapters
Transcript
Episode notes
Low-Cost Marketing with LinkedIn
- Use LinkedIn actively as a low-cost marketing tool by posting, commenting, and sharing content regularly.
- Combine LinkedIn posts with newsletters via a CRM system to maximize engagement efficiently.
Set Detailed Sales Goals
- Break sales goals into existing client revenue and new business acquisition with clear activity metrics.
- Use historical sales pipelines to set realistic targets for meetings, proposals, and wins.
Plan and Curate LinkedIn Content
- Plan your LinkedIn posts monthly around specific campaigns to avoid daily stress and stay consistent.
- Curate and repurpose content from trusted sources, sharing genuinely helpful ideas without being salesy.