Off The Grid: Leaving Social Media Without Losing All Your Clients 🌀 Navigating the Messy Middle — Small Business in Slow Times with Jen Carrington
May 23, 2025
Jen Carrington, a gentle business coach, shares her insights on navigating tough times as a small business owner. She opens up about the recent decline in revenue and the emotional toll it takes. Together, they discuss the importance of adapting marketing strategies while staying authentic. The conversation highlights the need for emotional resilience and community connection during slow periods. Jen also emphasizes the role of genuine storytelling in a tech-driven world, urging entrepreneurs to focus on values over algorithms.
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Jen's Sales Drop Experience
- Jen Carrington experienced a two-thirds drop in sales for her signature group program in 2025.
- This unprecedented slowdown challenged her mentally and ego-wise despite steady workload and financial safety.
Fix Your Leaky Business Bucket
- Identify the 'leaky bucket' in your business when sales slow down instead of blaming yourself.
- Consider audience growth and refreshing marketing messages to reach new customers effectively.
Shift Messaging to Real Needs
- Sales success now depends on clearly addressing customers' fundamental needs rather than aspirational messaging.
- Messaging must evolve to reflect current realities for better engagement during slow economic times.