IT’S JUST COFFEE! James Hoffmann Answers Your Questions | COFFEE BREAK!
Jan 23, 2026
James Hoffmann, coffee professional and author known for clear education and reviews, answers listener questions and shares career stories. He discusses content creation sustainability, burnout and rediscovering passion. Conversations touch on tasting skills, leadership in cafes, ethics of independent reviews, and the expanding Cup of Excellence.
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Independence Builds Trust
- James maintains independence by avoiding paid reviews and being transparent about past links to companies.
- That transparency builds audience trust and preserves his independent voice.
Reviews Can Sustain Education
- Reviewing products funded sustainable educational content for the hosts' podcast.
- Independent product reviews can fund teaching-focused content without selling out credibility.
Reignite Passion Through New Roles
- James admitted he burnt out a decade ago and nearly left coffee before rediscovering communication and YouTube.
- Reengage with a different role or creative outlet if you feel burned out to find renewed motivation.