The GaryVee Audio Experience How Truth Always Finds It's Way | Female Quotient
Jul 3, 2022
The guest, an attendee at the Female Quotient conference, shares insights on Web3 and gender equality. They discuss the evolution of media consumption and the essential role of women in the Web3 landscape. The conversation highlights transformative leadership, emphasizing the impact of education on community development. Heartwarming anecdotes from VCon showcase the power of kindness and community connections. The importance of authenticity and compassion in communication is also explored, advocating for a supportive environment to drive meaningful change.
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Pioneering Online Research
- Shelley Zalis pioneered online research despite resistance from male bosses who said "it's not the right time."
- She persisted, securing a meeting with P&G's chief research officer and building the online research ecosystem.
Challenging the Ad Industry
- Gary Vee criticizes the advertising industry for lacking common sense and selling media based on false premises.
- He questions the belief that people watch television for commercials, citing the shift to streaming and lack of recall.
Omnimedia and Consumer Control
- Consumers now control what, when, and how they consume media through streaming.
- This shift renders traditional advertising models, which rely on interruption, less effective.