Ep. 27: Navigating the Promise of Programmatic Advertising
Jul 22, 2025
39:30
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In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising.
They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency.
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