Revisionist History L’Oréal and IBM: AI-Powered Beauty from Smart Talks with IBM
27 snips
Aug 28, 2025 Discover the fascinating world of cosmetic formulation at L'Oréal's research center. The collaboration with IBM showcases how AI is transforming beauty product creation, making it more sustainable and efficient. Hear about the evolution of products like the one-step Matte Ink liquid lipstick, enhancing user experience with scientific advancements. Dive into the challenges of developing long-lasting, glossy eyeshadows, and see how AI is bridging the gap between innovative ideas and real-world cosmetics.
AI Snips
Chapters
Transcript
Episode notes
Elastomer Breakthrough Behind Matte Ink
- Alex Good recounts transferring an elastomer from foundation to lipstick to create Matte Ink that feels comfortable and long-wearing.
- That lab story illustrates years of formulation work turned into a blockbuster product by cross-functional science and insight.
Begin With Researcher Interviews
- Start AI collaborations by interviewing end users to identify real pain points and daily needs.
- Mathieu Cassier emphasizes building people-centric tools tailored to researchers worldwide before designing models.
Beauty As A Data Powerhouse
- L'Oréal stores enormous domain data across R&D, sales, and consumer insights that can power targeted AI.
- Gabriel Bertoli quantifies it as decades of proprietary experiments that enable virtual exploration of billions of formulation combinations.