Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".

Why Your Customer Data Platform Should Be the Data Warehouse

Hightouch Ushers In The Era Of Operational Analytics

Hightouch homepage

Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch

Why (and How) Customer Data Warehouses are the New Customer Data Platform

Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen

Drill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar