As Haliey Welch, aka Hawk Tuah Girl, gets her own relationship advice podcast on Jake Paul's network, the crew discusses how the virally famous are rewriting the playbook to capitalize on their moment in the spotlight. People like Welch, Jools Lebron ("very demure, very mindful") and Big Justice are outmaneuvering traditional industry players by brokering their own deals and monetizing on their catchphrases long before a CAA or UTA even reaches out for representation. Enter: the next phase of viral fame creation.

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