414 - Working Mom Bends the World to Her Will (with Sherri Somers)

Whether you listen to Sherri Somers for the video marketing strategy she used to launch her career as an insurance agent, the advice she gives her coaching students on finding their purpose, or the unique perspective she has as a woman and mom working in the insurance industry, you will walk away inspired by her story, energy, and resolve. Listen to her interview to find out the video marketing strategy she utilizes to save her time and attract rather than chase prospects, learn about her straightforward approach to discovering your “why” and defining your brand, and understand the advantages of remaining true to your authentic self.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Website: joinsherri.com

0:00     Introduction

1:51     Sherri’s backstory

6:53     Look for evidence of success

9:06     Time-saving approach to video marketing

11:15   Being a woman in the insurance industry

14:00   Video strategy: authenticity, pain points, promotion

16:58   Disrupting the insurance industry for women

18:29   Finding your motivating purpose (WON method)

22:52   Action Item