Building a Law Firm Like a Startup: Adam Rossen’s Blueprint for Success

What if growing a law firm wasn’t just about cases—but about thinking like an entrepreneur? Criminal defense attorney Adam Rossen joins The Renegade Lawyer Podcast to share how he’s scaling his firm, attracting top legal talent, and using YouTube, grassroots marketing, and an innovative internship program to create a powerhouse brand.

In this episode, we cover:
✅ The internship program that's turning law students into future leaders
✅ A marketing strategy more powerful than SEO vendors can offer
✅ How Adam balances firm growth, community impact, and family life
✅ The fear factor in business—and why playing small is not an option

Whether you're a lawyer, business owner, or just love stories of bold innovation—this episode is packed with game-changing insights.

🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts!

📽️ Check out Adam’s Internship Video – a must-watch for future legal professionals! Criminal Defense Internship Program

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.