Better Offline The Department of Justice V Google Ads: Part 2
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Sep 18, 2024 
Join Ed Zitron and Jason Kint, the CEO of DCN and a keen expert on digital ad technologies, as they dive into the Department of Justice's landmark antitrust case against Google. They dissect key arguments about Google's alleged monopoly in ad tech, including auction manipulation tactics and the controversial 'Last Look' bidding strategy. Kint shares insights on how these practices impact advertisers and publishers, raising ethical questions about transparency in digital advertising. Tune in for a compelling discussion on the future of competition in tech!
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Google's AdX Monopoly
- Google's AdX takes a 20% cut of ad revenue and hasn't changed this price.
- Competitors charge significantly less, even as low as 0%, without taking business from Google.
Restricted Ad Demand
- Access to Google's ad demand is restricted to AdX.
- This makes it difficult for other ad exchanges to compete, giving Google a significant advantage.
Google's "Last Look" Advantage
- Google's "Last Look" allows them to see the highest bid in an ad auction and outbid it by a small margin.
- This effectively lets Google "rig the dice" and win auctions unfairly.