The Department of Justice V Google Ads: Part 2
Better Offline
Unpacking Google's Last Look Advantage
This chapter explores Google's bidding strategies in ad auctions, particularly focusing on the 'Last Look' practice that allows Google to outbid competitors post-auction. It also examines the implications for advertisers and publishers, the role of artificial intelligence in technology, and a legal case concerning alleged auction manipulation, featuring insights from an expert witness.
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