NARPM Radio Transitioning from Property Manager to Asset Manager
Sep 17, 2025
Courtney Parks, Principal Broker and Director of Operations at Allegiance Property Management, shares her insights on transitioning from property to asset management. She discusses the crucial mindset shift required for managers to view properties as valuable assets, not just rental units. Courtney highlights the role of automation in streamlining operations and enhancing client satisfaction. She also emphasizes the importance of restructuring teams and developing proactive strategies to achieve sustainable growth while balancing profitability with lifestyle goals.
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Treat Properties As Businesses
- Treat rental properties as businesses and evaluate them by ROI, not emotion.
- Asset management balances physical, financial, and emotional value of real estate.
Set Maintenance Expectations Early
- Educate owners about expected annual maintenance costs and set realistic expectations.
- Provide price and lifespan benchmarks so owners trust your recommendations.
Benchmarks Make Big Costs Palatable
- Tools like Blanket shifted property management from rent collection to advising on large-asset strategy.
- Benchmarking maintenance and spend helps owners accept significant repair costs.
