#397 Alec Jaffe: Reinventing Ice Cream with Regenerative Dairy

Alec Jaffe is the founder of Alec’s Ice Cream, the first and only regenerative organic A2 dairy ice cream on the market. What started as a childhood passion turned into a full-blown mission: create ice cream that’s better for your body, better for the planet, and doesn’t compromise on taste. Alec’s background in athletics, food systems, and entrepreneurship powers his obsession with sourcing, sustainability, and unmatched quality.

This week, we sit down with Alec Jaffe—the founder of Alec’s Ice Cream, a brand redefining indulgence with integrity. Alec walks us through the journey from childhood ice cream experiments to building a national brand rooted in regenerative agriculture, A2 dairy, and transparent sourcing. We dive into why most “healthy” ice creams miss the mark, the ups and downs of running a manufacturing facility, and how food can be both functional and joyful. If you care about clean ingredients, sustainable farming, and building something with soul—this one's for you.

What we cover:
- Childhood roots of ice cream
- What makes regenerative A2 dairy unique
- Taste without compromising quality
- Sports mindset in entrepreneurship
- Launch of the viral Culture Cup

Timestamps:
(00:02) Childhood ice cream and food values
(08:00) Discovering regenerative dairy sourcing
(13:00) Visiting Alexander Family Farm
(17:00) Choosing to manufacture in-house
(23:00) Startup challenges and mindset
(31:00) Building a mission-driven team
(39:00) Vision for Alec’s Ice Cream
(45:00) Moving past fear-based food marketing

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