My Amazon Guy Why Your Agency Keeps Losing Deals (And How to Fix It)
Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client.
Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal.
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#AgencySales #SalesProcess #BusinessGrowth #AmazonAgency #SalesStrategy
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Timestamps
00:00 – Why Agencies Lose Sales
00:30 – Why My Amazon Guy Lost a Potential Client
01:22 – Why Brand Managers Shouldn't Join Sales Calls
02:07 – The Cost of Making Exceptions for Clients
02:45 – Giving Customers What They Need vs. What They Ask For
03:31 – Why Brand Managers Aren't Salespeople
04:14 – The Risks of a Bad Agency Deal
05:09 – What Clients Keep When They Hire an Agency
06:02 – Why Sticking to Your Sales Process Matters
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