Finding Brave 242: Marketing Trends Small Businesses Need to Understand, with Andrew Gottlieb
If you are feeling overwhelmed by marketing trends and the current social media landscape, then today’s episode is for you. Our guest, Andrew Gottlieb, is an expert in digital marketing and joins us to share his insights on essential marketing trends, along with what small businesses need to know and how best to capitalize on current trends in social media.
Andrew has a host of credits to his name, not the least of which is being the Founder & CEO at No Typical Moments, a highly specialized digital marketing agency that serves purpose-driven businesses with a focus on having a positive social impact. He is also the co-author of The Two-Week Notice and has an extensive list of testimonials praising his many years of client work.
In our conversation, Andrew breaks down the key concepts in social media and digital marketing that small businesses need to understand. He offers a roadmap on how to navigate various subjects, from the tracking issues caused by the Apple iOS14 update to how businesses should respond to the rise of TikTok. He also explains why you shouldn’t commit to a single social platform, the best tools for taking control of your tracking, and why going the extra mile for your client is a fantastic way to define your brand.
While social media has given small business owners more advertising power than ever before, it has also required an entirely new skill set that constantly needs to be updated. Andrew has gained a wealth of knowledge from his years of experience and offers listeners a host of key insights and valuable tools that can help them thrive in the next phase of their marketing journey. If you’re tired of feeling overwhelmed by digital marketing and social media, then you won’t want to miss this informative and insightful conversation on all things digital marketing and social media.
Key Highlights From This Episode:
- Andrew unpacks the pitfalls of being committed to one social media platform. [05:05]
- The unique opportunity that businesses, entrepreneurs, and creators currently have to build a following on TikTok. [11:27]
- Andrew’s advice on how to determine whether you should use your resources to be on TikTok as a small business or entrepreneur with limited resources. [14:14]
- What to do if you’re experiencing FOMO from not posting on TikTok. [15:13]
- Examples of the demographics of social media platforms and how they shift over time. [15:46]
- A breakdown of how to study TikTok to help you position your brand. [18:51]
- Andrew’s recommendations on which tools to use to figure out your tracking if you are marketing on platforms like Facebook. [21:06]
- How to distinguish between your brand, marketing, and sales. [25:44]
- The importance of reputation and how to build a strong brand by showing up for your customers. [27:44]
- Andrew’s advice to small business owners who want to become more aligned with the people they want to help. [33:34]
For More Information:
Links Mentioned in Today’s Episode:
Be sure to check out Andrew’s book The Two-Week Notice
Use Google Analytics to measure and track your advertising ROI
Discover how advanced software like Wicked Reports can help you uncover critical data insights for all of your paid marketing activities
Implement Facebook’s Conversion API (CAPI) to gain fresh insight into your analytics
Start your 10-hour learning journey in understanding marketing and branding with The Digital Marketer and Gary Vaynerchuck on YouTube
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Quotes:
“For the first time ever, Facebook had a decrease in users to their platform. And there's new platforms that are emerging, like TikTok that are just more fun to be on. So you just shouldn't be married to one platform being the be-all and end-all for the next 40 years.” — Andrew Gottlieb [0:07:46]
“What's happening on TikTok right now is exactly what happened to you (Kathy) on LinkedIn in 2014. It's really a supply and demand equation that's going. There's not enough content creators on the app right now. But the number of users who are downloading TikTok is just skyrocketing.” — Andrew Gottlieb [0:11:34]
“You have a unique moment in time to capitalize on building a follower base on TikTok right now.” — Andrew Gottlieb [0:11:59]
“Rein in your FOMO. And just be aware that eventually over time, Tik Tok is going to have an older demographic.” — Andrew Gottlieb [0:15:46]
“I think when you have a good reputation, you have good branding, and good marketing that's getting your business out there in a really genuine and authentic manner, it allows the business to come to you versus you having to be on the hunt, going door to door.” — Andrew Gottlieb [0:29:30]
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