Millionaire University The Ultimate Podcast Launch Formula | Doug Sandler (MU Classic)
#646 Want to make money from your podcast — even with a small audience? In this episode, host Brien Gearin sits down with Doug Sandler, the founder of Turnkey Productions and host of the Nice Guys on Business podcast. Doug shares his journey from writing a book to accidentally launching a successful podcast business that has produced over 1,600 episodes and generated millions in revenue. They dive deep into the real strategies behind podcast monetization, including the "Guest to Gold" method — turning guests into clients, affiliates, and joint venture partners. Doug also explains why building a big audience isn’t the only path to making money with a podcast, and why focusing on the right audience matters more than large download numbers. If you're curious about starting or growing a podcast, this episode is packed with actionable insights!
(Original Air Date - 3/30/25)
What we discuss with Doug:
+ Turning guests into clients
+ Why download numbers don’t matter
+ Building influence through podcasting
+ Strategies for monetizing a small audience
+ Importance of a clear call to action
+ How to land high-profile guests
+ Automating the guest booking process
+ Benefits of using a podcast production company
+ Staying consistent with batch recording
+ Finding your “why” before starting a podcast
Thank you, Doug!
Check out Turnkey Podcast Productions at TurnkeyPodcast.com.
Get the Podcast Toolkit at TurnkeyPodcast.com/toolkit.
Listen to the Nice Guys on Business podcast.
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